Profitable
ROAS.
Every Time.
Baweja Media runs Facebook Ads and Google Ads for businesses that demand one thing: profitable ROAS. Not vanity metrics. Not impressions. Real, predictable returns across the UK, US, Canada, India, Australia & GCC — backed by $125M+ in managed ad spend across healthcare, finance, e-commerce, and high-ticket services.
Real campaigns.
Real numbers.
UK Claims Company — Enterprise Facebook Lead Gen
£14 avg CPL · 274,000+ leads · £5.2M+ managed across multi-account structure
US Cosmetic Surgery — +1,069% Procedures Booked
$145 per procedure · +506% consultations · -92% acquisition cost · $91K/mo spend
Career Coaching Firm — $50K to $1.5M/Month
3,860% budget scale · 30+ simultaneous ad templates · controlled CPA throughout
Ready for ads that
deliver profitable ROAS?
Apply to work with Baweja Media. We review all applications within 48 hours.
We built this agency to prove that performance marketing can be done right.
From a single ad account to $125M+ in managed spend — this is the Baweja Media story.
Engineer by training.
Marketer by obsession.
Sannidhya Baweja didn't start in marketing. He started as an engineer — trained to think in systems, find patterns, and solve problems methodically. When he discovered performance advertising, he brought that engineering precision to ad accounts. The results were extraordinary.
Over 10+ years, Sannidhya has managed over $125M in ad spend across e-commerce brands, coaching businesses, and lead generation companies in India, the UK, and the United States — with clients across e-commerce, B2B, SaaS, and lead generation.
Before recommending any strategy to a client, we test it on our own brands first. That's the Baweja Media standard — and the reason our results are consistently exceptional.
Work With UsMission & Vision
Our Mission
To deliver performance marketing results that are measurable, consistent, and meaningful — for every business, in every industry, at every scale. We exist to make paid advertising the most reliable growth engine for our clients.
Our Vision
To be the most trusted performance marketing agency in the world — known not for the size of our client list, but for the depth of our results. We want every business that works with us to say we were the best investment they ever made.
The people behind the results.
A focused team of performance marketing practitioners — trained, trusted, and obsessed with ROAS.
Sannidhya Baweja
Performance marketing expert with 10+ years and $125M+ in managed ad spend across the UK, US, Canada, India, Australia & GCC. Creator of the IROF framework. 50K+ subscribers on YouTube.
Sonia Suraliya
Strategic operations leader and Co-Founder of Trackocity. Oversees client delivery, team systems, and content strategy at Baweja Media. Background in economics and digital marketing.
Performance Team
Trained directly in our proprietary IROF framework. Specialists across Meta Ads, Google Ads, and performance creative — not generalists. Every account gets senior attention.
What we stand for.
Data Over Gut
Every decision we make is backed by numbers. We test, we measure, we act on evidence — never on assumptions.
Radical Transparency
You always know exactly where your money is going and what's happening with it. No jargon. No hiding behind metrics.
ROAS Is Everything
We don't celebrate impressions or vanity metrics. We celebrate one thing: profitable returns on every pound, dollar, and rupee you invest.
Practise What We Preach
We test every strategy on our own brands before recommending it to clients. Real expertise comes from real experience.
Performance marketing.
Every industry. Every scale.
We are not a generalist agency. We do one thing — build campaigns that deliver profitable ROAS — and we go deeper than anyone else.
Meta & Facebook Ads
The most powerful paid social channel for lead generation and e-commerce — when run by people who actually understand it. We build campaigns that compound, not just campaigns that spend.
- Full account audit + cold/warm/hot campaign architecture
- Creative strategy, ad copy, and scroll-stopping hooks
- Retargeting sequences and lookalike audience build-out
- Pixel, CAPI, and conversion event tracking
- Daily budget management and ROAS optimisation
Google Ads
Search, Shopping, YouTube, and Performance Max. We capture buyers who are already looking for you — and we cut the 70%+ of spend that typically goes to waste.
- Keyword research with surgical negative keyword strategy
- Search, Shopping, and Performance Max campaigns
- Bid strategy optimisation tied to actual profitability
- Google Tag Manager and GA4 conversion tracking
- Monthly reporting with real insight, not vanity metrics
Lead Generation Systems
Not just ad clicks — a complete end-to-end system that generates qualified leads at scale. From the ad to the form to the CRM handoff, every step is engineered to convert and qualify.
- Multi-channel lead gen strategy (Meta + Google)
- Lead form design with qualification filtering
- CPL benchmarking and cost reduction roadmap
- Lead quality scoring and CRM integration
- Retargeting for non-converting leads
E-Commerce & D2C Growth
From your first £5K month to scaling past 8 figures. We run paid ads for D2C and Shopify brands that need real ROAS — not agency-padded numbers — across fashion, nutraceuticals, luxury, and more.
- Prospecting + retargeting for every funnel stage
- Product feed and catalogue optimisation
- AOV and LTV-based bidding strategy
- Seasonal and launch campaign management
- Scaling frameworks tied to margin, not just revenue
Performance Creative
Creative is the single biggest lever in paid media — and most brands get it wrong. We write the briefs, develop the concepts, test at scale, and iterate until we find what makes your audience act.
- Hook writing for video, static, and carousel ads
- Ad copy and headline development from performance data
- Creative brief writing for your design or video team
- Systematic A/B testing and winner identification
- Competitor creative audits and angle analysis
Scaling & Profitability
Already running profitable ads and want to grow? We build the scaling roadmap — identifying which campaigns to feed, which to kill, and exactly how to add budget without burning efficiency.
- Profitability audit — margin vs ROAS analysis
- Budget allocation framework across channels
- Scaling triggers and guardrails to protect efficiency
- Attribution stack review and true profit measurement
- Weekly scaling calls and real-time decision support
Our Process
Audit
We dissect your current accounts, funnels, and data to understand exactly what's working and what isn't.
Strategy
We build a tailored campaign strategy based on your goals, audience, and competitive landscape.
Execute
We launch, test, and iterate — with daily monitoring and rapid decisions backed by real-time data.
Scale
We find what's working and scale it profitably — increasing budget where it makes sense, pulling where it doesn't.
Not sure which service
is right for you?
Apply and we'll figure it out together. We'll review your business and recommend the exact approach that makes sense.
Apply to Work With UsResults that speak
for themselves.
Real campaigns, real clients, real numbers. No case studies written to impress — just the data.
UK Claims Company — Enterprise Lead Generation
Facebook Ads · Multi-Account · £5.2M+ Spend
UK Car Finance — 5-Year Lead Generation Partnership
Facebook Ads · £100K+/Month · 5 Years
UK Personal Loans — 8,200+ Applications/Month
Facebook Lead Gen · Qualification Funnel · £11 CPL
UK Mortgage Brokers — 12,400+ Qualified Applications
Facebook Lead Gen · FTB · Remortgage · Buy-to-Let · 18 Months
UK Insurance Lead Gen — 45,000+ Leads/Month
Car · Life · Home Insurance · Facebook · 3-Year Partnership
UK Dental Implants — High-Ticket Case Volume
Facebook Ads · £74,987/Mo Spend · Premium Healthcare
US Cosmetic Surgery — 1,069% Procedures Growth
Facebook & Google Ads · $91K/Mo · United States
Australian IVF Clinic — 3× Consultations Attended
Facebook Ads · Lead Infrastructure · Australia
Hair Transplant Clinic — 68% Lower Cost Per Consult
Facebook Ads · Intent Funnel Rebuild · India
Canadian Aesthetics — 6× Treatments on Fewer Leads
Facebook Ads · Qualification Funnel · Canada
Ayurvedic D2C Brand — $25K/Day at 3.4× ROAS
Facebook & Google Ads · D2C · Attribution Overhaul
Career Coaching Firm — $50K to $1.5M/Month
Facebook Ads · Creative Scale · Global
Luxury Furniture Brand — 10–12× Retargeting ROAS
Facebook Ads · Traffic Remarketing · £2K–£15K AOV
Twin Birds — Fashion Brand Scale
Facebook Ads · Aug–Dec 2025
Level Up For Women — Coaching Leads
Facebook Ads · 2025
Pest Control Services — Week 1 Results
Facebook Lead Ads · 2025
D2C Brand — Google Shopping Scale
Google Ads · Performance Max
B2B Consulting — LinkedIn + Meta Leads
Facebook Ads · UK Market
SaaS — Trial Acquisition via Google
Google Ads · Search Campaigns
Performance marketing
insights. No fluff.
Practical, field-tested insights from campaigns managing millions in real ad spend — every week.
Why 'Ugly Ads' Outperform Beautiful Ones Every Single Time
We ran a 90-day creative test across a fashion e-commerce brand. The polished, studio-shot ads lost to raw, unfiltered content every single time. Here's why — and what it means for your campaigns.
The One Metric That Tells You If Your Campaign Is Actually Working
How to Structure a Facebook Ad Account for Consistent, Scalable ROAS
Why Your Google Ads Are Losing Money (And How to Fix It This Week)
All Articles
Creative Testing 101: The Framework I Use to Find Winning Ads Fast
Stop guessing. Start testing. Here's the exact creative testing system we use across every client account to identify winners in under 7 days.
The Sneak Attack Method: How to Supercharge Facebook Ad Performance Mid-Campaign
A counter-intuitive scaling strategy we use to boost ROAS on campaigns that have plateaued — without resetting the learning phase.
Scaling From $5K to $60K Monthly Ad Spend: What Changes and What Doesn't
The tactics that work at $5K/month break at $60K. Here's what you need to change — and what remains the same — as you scale.
How We Generated 35 Leads in Week 1 for a Local Business at ₹200 Each
A complete breakdown of the campaign structure, ad creative, and audience targeting that made this possible from day one.
Last-Click Attribution Is Lying to You. Here's What to Do About It
Most businesses are making budget decisions based on broken data. Here's how to build an attribution model that actually tells the truth.
The Ad Copy Formula That Cuts Our Cost Per Lead by 40% Consistently
We've tested hundreds of copy frameworks. One pattern repeats in every winning ad we've ever written. Here it is.
9 Meta Ad Updates That Are Changing How We Run Campaigns Right Now
Not all platform updates are equal. These 9 changes from the past month actually require you to rethink your campaign structure.
Why 94% of Facebook Ads Fail — And What the 6% Do Differently
After managing hundreds of ad accounts, the failure patterns are always the same. Here is what separates the winners.
The Facebook Ads Scaling Mistake 97% of Businesses Make
You doubled the budget and the ROAS collapsed. Here's exactly why — and the right way to scale without destroying efficiency.
I Managed £5M in Facebook Ad Spend. Here's What Actually Moves the Needle.
A decade of managing millions in ad spend distilled into the things that genuinely determine whether accounts succeed or fail.
Stop Getting Junk Leads: How to Attract Premium Buyers with Meta Ads
Scaling lead volume is easy. Scaling lead quality is the hard part. Here's the framework that changes the ratio dramatically.
Why I Never Use Facebook's Built-In A/B Testing Tool
Meta's A/B test sounds rigorous. In practice, it costs time and budget that most accounts cannot afford. Here's what works better.
Let's find out if we're
the right fit for each other.
We don't work with everyone — we work with businesses where we're confident we can deliver. Apply below and we'll review your application within 48 hours.
Apply to Work With Us
All fields are required. We'll get back to you within 48 hours.
Contact Information
Follow Us
How We Got There
Let's build your profitable ROAS story.
We take on a limited number of new clients each quarter. Apply now to see if we're a fit.