We built this agency to prove that performance marketing can be done right.
From a single ad account to $125M+ in managed spend — this is the Baweja Media story.
Engineer by training.
Marketer by obsession.
Sannidhya Baweja didn't start in marketing. He started as an engineer — trained to think in systems, find patterns, and solve problems methodically. When he discovered performance advertising, he brought that engineering precision to ad accounts. The results were extraordinary.
Over 10+ years, Sannidhya has managed over $125M in ad spend across e-commerce brands, coaching businesses, and lead generation companies in India, the UK, and the United States — with clients across e-commerce, B2B, SaaS, and lead generation.
Before recommending any strategy to a client, we test it on our own brands first. That's the Baweja Media standard — and the reason our results are consistently exceptional.
Work With UsMission & Vision
Our Mission
To deliver performance marketing results that are measurable, consistent, and meaningful — for every business, in every industry, at every scale. We exist to make paid advertising the most reliable growth engine for our clients.
Our Vision
To be the most trusted performance marketing agency in the world — known not for the size of our client list, but for the depth of our results. We want every business that works with us to say we were the best investment they ever made.
The people behind the results.
A focused team of performance marketing practitioners — trained, trusted, and obsessed with ROAS.
Sannidhya Baweja
Performance marketing expert with 10+ years and $125M+ in managed ad spend across the UK, US, Canada, India, Australia & GCC. Creator of the IROF framework. 50K+ subscribers on YouTube.
Sonia Suraliya
Strategic operations leader and Co-Founder of Trackocity. Oversees client delivery, team systems, and content strategy at Baweja Media. Background in economics and digital marketing.
Performance Team
Trained directly in our proprietary IROF framework. Specialists across Meta Ads, Google Ads, and performance creative — not generalists. Every account gets senior attention.
What we stand for.
Data Over Gut
Every decision we make is backed by numbers. We test, we measure, we act on evidence — never on assumptions.
Radical Transparency
You always know exactly where your money is going and what's happening with it. No jargon. No hiding behind metrics.
ROAS Is Everything
We don't celebrate impressions or vanity metrics. We celebrate one thing: profitable returns on every pound, dollar, and rupee you invest.
Practise What We Preach
We test every strategy on our own brands before recommending it to clients. Real expertise comes from real experience.